123av started with a single idea: Pakistani players deserve a proper online gaming platform — one that actually understands local payment methods, speaks the same language as its users, pays out fast in PKR, and treats every player fairly regardless of how much they deposit. That idea hasn't changed. Everything we've built since day one has been in service of that goal.
A few years back, if you were a Pakistani player who wanted to bet on cricket or play a few rounds of roulette online, your options were frustrating. The global platforms didn't support Easypaisa. Withdrawals took days and arrived in foreign currencies that made your actual winnings hard to calculate. Customer support was scripted and impersonal. The games themselves often didn't reflect the things Pakistani players actually cared about — cricket, football, local tournaments, games that work smoothly on mid-range Android phones with average mobile data speeds.
123av was built specifically to fix all of that. A team of people with backgrounds in fintech, gaming, and product development — many of whom had experienced these frustrations firsthand as Pakistani players — came together to build something different. The foundation was simple: if we design everything around the actual daily reality of players in Karachi, Lahore, Islamabad, Peshawar, and every other city in between, we'll build a platform people genuinely want to use.
That meant integrating Easypaisa and JazzCash from day one — not as an afterthought, but as the primary payment channels. It meant building the entire platform mobile-first, because the vast majority of Pakistani players game on their phones. It meant hiring a customer support team that communicates in natural, accessible English and is available around the clock. And it meant being absolutely clear with players about how every game works, what the house edge is, and how to play responsibly.
123av has grown a great deal since those early days. Millions of players now use the platform regularly. The game library has expanded from a handful of titles to over 50 categories covering cricket betting, sports wagering, the Aviator game, poker, roulette, fishing games, and much more. The payment network now includes NayaPay, SadaPay, IBFT, and Visa/Mastercard alongside the mobile wallet options. But the core principles that 123av was built on — local focus, fast PKR payouts, fair play, and genuine player respect — remain exactly as they were at the start.
These aren't marketing claims — they're the specific decisions 123av made in how to build the platform that consistently come up when players tell us why they chose us over other options.
The 123av platform covers the full range of online gaming that Pakistani players are looking for — from high-stakes cricket in-play betting to casual fish shooting games on your lunch break. Here's a snapshot of the main sections.
The 123av team brings together experience from gaming, financial technology, customer operations, and product design — all united by a common goal of building Pakistan's best online gaming platform.
Online gaming can be genuinely entertaining — but 123av is honest about the fact that it carries real financial risks, and that some people are more vulnerable to gambling-related harm than others. We do not believe that maximising short-term deposits is the right measure of success. We believe the right measure is whether our players are having a safe, enjoyable experience over the long term.
That's why responsible gaming tools at 123av are built directly into every player account — not buried in a help centre article. You can set daily, weekly, or monthly deposit limits from your account settings in under two minutes. Session time reminders will notify you when you've been playing for a preset duration. If you need a break, temporary cooling-off periods from 24 hours to 30 days are available. If you need to step away from gaming entirely, self-exclusion removes all access to your account with no minimum period and no hassle.
Our support team is trained to recognise signs of problem gambling and respond appropriately — with empathy, practical guidance, and access to professional resources if needed. We would rather a player pause their account and return when they're in a better position than continue gaming in a way that's harming them.
For full details on the tools available and external support organisations, visit our Responsible Gaming page. 123av is strictly for players aged 18 and above.
Three million Pakistani players have already chosen 123av. Registration is free, takes under a minute, and your first deposit can be as low as Rs 500 via Easypaisa or JazzCash.
18+ only · Responsible Gaming Policy · Terms & Conditions